The Client: Tap and Tin 

Role: Lead Producer / Creative Director / Shooter & Editor
Goal: Build social visibility and audience engagement

​The Brief: Create consistent short-form content capturing nightlife energy for

Instagram and TikTok feeds.

​Strategy: Developed a repeatable content framework around events, DJs, crowd interaction, and

venue atmosphere to allow ongoing content creation as part of a long-term social strategy.

​Execution: Planned shoots around live events, adapting capture on the fly to get authentic moments.

Edited with strong hooks, pacing and captions specific to social platforms.

Output: Reels packs, hero films, and cutdowns packaged for rapid posting.

​Impact: Content consistently drove engagement and organic reach,

contributing to over 1 million views on Instagram