Mark Faduola | UGC Lead Producer | Senior Content Producer
I lead social-first and UGC video content from brief to delivery, creating scalable short-form formats for TikTok, Instagram and paid social. Across these projects I shape UGC concepts, direct shoots, and deliver platform-native edits at scale — with content delivered across multiple formats and cutdowns for social platforms.
UGC | Social-First Content
Client: Must have Ideas
Role: UGC Lead Producer / Content Producer / Director / Shooter
Goal: Drive brand awareness & sales through social video
The Brief: Produce product-first, scroll-stopping content optimised for both paid and organic placements.
Strategy: Worked with the internal team to interpret brand priorities and product benefits into concise, native formats. Designed multiple hooks and angles for rapid testing across TikTok and Reels.
Execution: Led end-to-end workflow — brief → ideation → shoot → edits → delivery — focusing on authenticity and performance over polish.
Output: UGC reel packs with varied hooks and messaging that could be repurposed at scale.
Impact: Content designed to support engagement and conversion learning, enabling insights into high-performing creative formats
Product-Led UGC & Performance Content
For Must Have Ideas, my role centred on producing social-first, product-led content designed to perform across paid and organic channels. I worked closely with the internal team to interpret briefs, identify key product benefits, and translate them into native, short-form UGC formats that felt authentic rather than overproduced.
The process focused on rapid ideation, efficient shoot setups, and testing multiple hooks, angles, and content formats to support ongoing iteration. In post-production, edits were optimised to remain platform-native, with content delivered as multiple cutdowns tailored for paid and organic placements, prioritising clarity, pacing, and conversion.
This structured but agile workflow enabled high-volume output, allowing the team to continuously test, learn, and scale winning creative formats while maintaining brand consistency
Brand & Campaign Content
The Client: Tap and Tin
Role: Lead Producer / Creative Director / Shooter & Editor
Goal: Build social visibility and audience engagement
The Brief: Create consistent short-form content capturing nightlife energy for Instagram and TikTok feeds.
Strategy: Developed a repeatable content framework around events, DJs, crowd interaction, and venue atmosphere to allow ongoing content creation as part of a long-term social strategy.
Execution: Planned shoots around live events, adapting capture on the fly to get authentic moments. Edited with strong hooks, pacing and captions specific to social platforms.
Output: Reels packs, hero films, and cutdowns packaged for rapid posting.
Impact: Content consistently drove engagement and organic reach, contributing to over 1 million views on Instagram
Social-First UGC for Nightlife & Community
For Tap ’n’ Tin, I led the creation of social-first, UGC-style short-form content designed to capture nightlife energy and drive engagement across Facebook, Instagram and TikTok. The brief focused on authenticity, atmosphere, and audience connection rather than polished promotional video.
I shaped repeatable UGC formats, directing shoots in live environments and prioritising strong hooks, crowd energy, and native pacing. Content was edited into short-form cutdowns optimised for social feeds, enabling ongoing iteration and testing across events.
Content was delivered across multiple formats and cutdowns for social platforms, supporting consistent posting and scalable social growth.
Client: Spin Spin Sugar
Role: Lead Producer / Creative Director / Shooter & Editor
Goal: Brand awareness and sales support through promotional content
The Brief: Produce flexible content for events and promotions, designed for reuse across various platforms.
Strategy: Framed each event’s story and key moments into social first edits, focusing on formats that could be cut down for short-form use.
Execution: Handled full workflow from direction to delivery, emphasising deliverables that were platform-native.
Output: Reels packs, hero films and stills that captured energy and narrative.
Impact: Consistent assets supporting promotional campaigns and client engagement across digital channels.
Brand-Led Social & Promotional Content
For Spin Spin Sugar, I led the production of social-first, short-form content to support brand awareness, events, and promotional campaigns. Content was designed to be flexible, repeatable, and easily adapted across platforms.
I shaped content formats from brief to delivery, directing shoots and producing platform-native edits and cutdowns for social use. The workflow prioritised speed, consistency, and iteration, allowing content to be reused and repurposed efficiently.
This approach supported scalable content output while maintaining clear brand identity.
Client: Medway Culture club
Role: Lead Producer / Shooter & Editor / Creative Direction
Goal: Increase brand awareness and engagement with community voices
The Brief: Create content that authentically represented local creativity and culture for digital dissemination.
Strategy: Adopted a documentary-led, observational style to let contributors and moments shine while preserving narrative coherence.
Execution: Shot on location with sensitivity to context, then edited to balance artistic integrity with social engagement.
Output: Hero films and short-form edits suitable for web and social.
Impact: Shareable content that celebrated local culture while remaining accessible to broader audiences.
Community-Led, Social-First Storytelling
For Medway Culture Club, my role focused on producing social-first, short-form content that authentically represented local culture, creatives, and events. The aim was to balance documentary-style storytelling with platform-native UGC formats.
I led content from brief to delivery, shaping formats that prioritised natural moments, strong opening hooks, and accessible storytelling. In post-production, edits were structured into short-form formats and cutdowns suitable for social distribution and ongoing iteration.
This approach allowed the team to test and refine content styles while maintaining authenticity and cultural integrity at scale.
Client: George Vaults Bar & Restaurant
Role: Lead Producer / Shooter & Editor / Creative Direction
Goal: Increase brand awareness through social video
The Brief: Produce engaging video content highlighting venue vibe, offerings and guest experience.
Strategy: Focused on capturing candid scenes and hospitality energy in formats optimised for social feeds.
Execution: Handled shoot planning, capture and post-production delivery.
Output: Reels packs and hero short-form edits.
Impact: Content designed to attract and engage hospitality audiences on social platforms.
Kyal’s Personal Training — Fitness Brand Awareness & Sales
Client: Kyal’s Personal Training
Role: Lead Producer / Shooter & Editor / Creative Direction
Goal: Drive awareness + sales through strong visual branding
The Brief: Produce promotional content to attract fitness clients online.
Strategy: Shaped narrative around personal training ethos, client outcomes and energy.
Execution: Shot and edited hero film tailored to conversion-focused platforms.
Output: Hero film crafted for web and social rolls.
Impact: Assets designed to support user engagement and lead generation.
Asian Wedding Network — Wedding Industry Hero Film
Client: Asian Wedding Network
Role: Lead Producer / Shooter & Editor / Creative Direction
Goal: Build brand exposure within niche market
The Brief: Craft hero film communicating network’s offerings and experience.
Strategy: Focused on story moments and emotional cues relevant to wedding audiences.
Execution: Led full production and post-workflow.
Output: Hero film suitable for marketing and digital use.
Impact: Brand-centric video with high emotional relevance.
Identity Wraps — Product & Promotional Content
Client: Identity Wraps
Role: Lead Producer / Shooter & Editor / Creative Direction
Goal: Increase brand visibility and engagement
The Brief: Produce a Reels pack showcasing products/services in action.
Strategy: Directed captures that spoke to brand identity and product utility.
Execution: End-to-end planning and editing.
Output: Reels pack tailored for social engagement.
Impact: Content delivered for social promotional campaigns.
12 Steppin — Promo Edit
Client: 12 Steppin
Role: Editor / Creative Direction
Goal: Awareness & engagement through promo content
The Brief: Edit engaging promotional video from provided footage.
Strategy: Crafted narrative pacing and rhythm suited for target audience.
Output: Promo edit that reflected brand tone.
Impact: Content designed to boost visibility and audience interest
The Beauty Clinic — Brand & Social Hero Films
Client: The Beauty Clinic
Role: Lead Producer / Shooter & Editor / Creative Direction
Goal: Increase awareness & engagement
The Brief: Produce hero films and reel packs that communicate services and atmosphere.
Strategy: Directed shoots that balance authenticity with brand polish.
Execution: End-to-end delivery for social and web use.
Output: Reels packs + hero edits.
Impact: Content designed to strengthen brand presence online.
Brand & Campaign Content
Quiet Voice — Short Film (Installation)
Client: Quiet Voice
Role: 2nd Editor
Goal: Support artistic exhibition through visual edit
The Brief: Provide editing support for narrative short film.
Output: Short film final edit.
Impact: Helped realise artistic installation goals.
How I Work
I translate briefs into UGC-ready formats, developing repeatable content structures that support scale and consistency. I direct shoots or self-shoot where required, working efficiently to capture authentic, social-first footage. Content is delivered in multiple versions and cutdowns to enable testing and iteration, with each edit optimised per platform to ensure native performance across TikTok, Instagram, Facebook and paid social. "I specialise in leading social-first and UGC-style video content that balances authenticity, brand standards and speed of delivery."